A mark in motion.
The pinwheel replaces the letterform. Every surface starts from it, and it is never redrawn.
Pindow Brand Guidelines
A compact reference for using the Pindow identity across product, marketing and partner moments.
Overview
The space between idea and frame.
The Pindow identity is built around the pinwheel: a mark in motion, made for creative work that branches, iterates and converges instead of moving in one straight line.
Cinematic, not synthetic.
Imagery is graded like film. Warm light, real texture, and a frame that holds still long enough to be read.
One practical system.
Logo, color, type and product UI read as parts of the same canvas, from a board node to a billboard.
Logo
Core marks and lockups.
Use the mark and the wordmark with enough room to breathe. The horizontal lockup is the default; the vertical lockup is reserved for centered or square compositions.
Symbol
Use for compact placements like avatars, favicons, app icons and cursor-led moments.
Wordmark
Use when the Pindow name needs to be read clearly without a larger brand frame.
Horizontal lockup
The default lockup for headers, footers, press materials and partner layouts.
Vertical lockup
For centered brand moments, event graphics and square-format placements.
Give it clear space.
Keep at least one mark-height of clear space around the lockup whenever possible.
Protect contrast.
Ink on light surfaces, paper on dark surfaces, and ember only when legibility stays strong.
Do not redraw.
Do not stretch, outline, rotate, add shadows, or rebuild the pinwheel with other geometry.
Color
A grounded palette with one sharp accent.
Pindow starts with ink, paper and ember. Neutrals carry the product; ember is kept for the moments that need heat: a primary action, a live state, a single word in a headline.
Color
Ink on paper
Default
Paper on ink
Dark surfaces
Ember on ink
Accent moment
Paper on ember
Primary action
Lead with neutrals.
Ink and paper do most of the work. A page should still read as Pindow with the accent removed.
One accent at a time.
Ember appears once per composition: the action, the live state or the word. Never all three.
Keep contrast honest.
Body text stays at 4.5:1 or better. Stone is the floor for text; anything lighter is for rules and glyphs.
Typography
A clear split between expression and utility.
The type system is bold at brand scale and calm at product scale. Graphik carries everything from the headline to the label; Instrument Serif appears only in italic, on the one word that carries the idea.
- Graphik:
- Regular
- Usage:
- Headlines. Body copy. Interface. Labels. Calls to action.
Creation rarely happens in one pass. On Pindow every output is a starting point: adjust, branch and refine across connected nodes until the idea reaches its strongest form.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789 !?&@#%*
- Instrument Serif:
- Italic
- Usage:
- One emphasized word inside a Graphik headline. Never a full heading.
Think outside
the window.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789 !?&@#%*
Scale
DisplayGraphik · -0.035em · 1
Exactly as imagined.
Heading 1Graphik · -0.03em · 1.02
Shot intelligence for every frame.
Heading 2Graphik · -0.025em · 1.1
Character consistency across a whole scene.
Heading 3Graphik · -0.015em · 1.2
Story memory that persists between shots.
AccentInstrument Serif Italic · -0.01em · 1.02
imagined.
BodyGraphik · 0 · 1.5
Plan, direct and generate cinematic video in one canvas.
SmallGraphik · 0.005em · 1.45
Rendered with the model you chose, at the aspect ratio you set.
CaptionGraphik · 0.12em · 1.4
Frame 024 of 120
Art direction
Where the frame breathes.
Imagery shows the range of what gets made on Pindow: lived-in scenes, sculpted objects and abstract states. Keep the work vivid, spacious and a little in motion.
Imagery.
Lived-in scenes, product-like objects and abstract generative states, side by side. Every frame should look like a still from a film that exists.
Color.
Let warm light lead when color is the story, supported by cool blues, greens or neutrals. Avoid flat single-color scenes; the palette should feel luminous and layered.
Motion.
Long exposure, soft blur or a held breath before the cut. Effects should suggest a frame mid-generation and add energy without hiding the subject.
Usage
Simple rules for consistent use.
Use these rules when creating a new Pindow page, asset, deck or partner placement.
Do
Use approved lockups.
Choose the mark, wordmark, horizontal lockup or vertical lockup based on the available space, so the brand stays immediately recognizable.
Do
Build from the canvas.
Reference nodes, shots, boards and branching paths. The system should feel connected to how films are actually made on Pindow.
Do
Keep copy direct.
Prefer short, confident language that connects imagination with execution without explaining too much.
Don't
Do not overdecorate.
Unrelated ornaments make the system feel generic and pull attention away from the work.
Don't
Do not recolor freely.
Arbitrary gradients and low-contrast colors weaken recognition and make the mark harder to read.
Don't
Do not crowd layouts.
Crowded compositions make the brand feel technical instead of expansive. Give key elements room to breathe.